Broadridge Financial Solutions has named Patrick Archer as Buy-Side Segment Sales Lead for France, Switzerland, Belgium, the Netherlands and Luxembourg.
Archer will lead the distribution of Broadridge's buy-side product portfolio across these continental European markets, helping asset managers drive efficiency, growth and agility in the face of evolving regulation. Based in Paris, he joins Broadridge’s International Buy-Side Sales Leadership Team.
“Patrick’s deep expertise in investment management technology and proven track record across Europe will be instrumental as we expand our buy-side presence in these strategic markets,” said Steve Wilkes, Head of International Buy-Side Sales. “His strength in building lasting client partnerships and his sharp perspective on the evolving needs of asset managers will be key to delivering innovative, technology-driven solutions that enable our clients to modernise and grow at scale.”
Archer brings more than 27 years of fintech and investment management technology expertise, most recently serving as Co-Head of Business Development for Continental Europe at BlackRock Solutions. In that role, he led regional sales efforts for Aladdin and eFront across France, Benelux, and Switzerland, partnering with asset managers, general partners and limited partners to implement integrated technology platforms for portfolio management, risk management, and investment processes.
"I am excited to join Broadridge and work with clients across the region to drive innovation and growth," said Archer. "The buy-side landscape continues to evolve rapidly, and I look forward to partnering with our talented teams to help asset managers turn today's challenges into competitive advantages through transformative technology and trusted expertise."
This appointment further reinforces Broadridge’s strategic focus on expanding its international buy-side business and strengthening its leadership to meet rising client demand for advanced technology solutions across global markets.
