Boerse Stuttgart has developed a new branding campaign in collaboration with the advertising agency Jung von Matt/Neckar. The new brand communication strategy is intended to highlight Boerse Stuttgart’s position as the leading stock exchange for retail investors.
The campaign makes use of online media as well as traditional media such as print and TV. The main idea behind all these measures is to emphasise Boerse Stuttgart’s wide range of investor services. “We offer retail investors the best possible terms and conditions, allowing them to trade independently and successfully, and we intend to communicate this more clearly in future,” stressed Rembert Schifferings, Head of Marketing at Boerse Stuttgart. “The aim of the campaign is to further enhance our brand profile as a stock exchange for retail investors. The new visuals and wording will focus much more on the services offered by Boerse Stuttgart.”
As part of the campaign, a series of statements are made, in the form of clear and at times quite surprising assertions, to describe the benefits offered by the stock exchange. Specifically, the campaign highlights issues such as Boerse Stuttgart’s comprehensive training programme, the wealth of information it makes available, its rapid and reliable execution of orders and the system of intelligent order types.
