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BNP Paribas Asset Management (‘BNPP AM’) announces the appointment of Hilda Tingle as Global Head of Digital Marketing. Joining on 7 January, Hilda will be based in London and will report to Roger Miners, Chief Marketing Officer.
In this newly-created role, Hilda will be responsible for defining and delivering BNPP AM’s global digital marketing strategy in line with its client journeys, for websites, social media and digital campaigns. She will work in partnership with the Digital team and in close collaboration with the regional marketing teams.
Hilda has more than 20 years of asset management and digital experience, and joins from J.P. Morgan Private Bank, where she was Head of Digital Engagement. Prior to this she spent more than 12 years at J.P. Morgan Asset Management, most recently as Head of Digital Marketing Operations, having previously been Global Business Manager (Marketing) and Head of Client Communication EMEA. She began her career at J. Walter Thompson in Hong Kong. Hilda holds a BA in Visual Communication from Curtin University of Technology and a Graduate Diploma in Applied Science from Edith Cowan University, both in Australia, and a Business Computer Society Diploma in Business Analysis from the Chartered Institute for IT in the UK.
Roger Miners, Chief Marketing Officer at BNP Paribas Asset Management, comments:
“Hilda Tingle has considerable experience of digital marketing across multiple channels and client segments within global financial organisations. Technological and regulatory developments are major influences on the changing way in which asset management companies engage with their clients and Hilda’s expertise in areas including marketing automation and digital strategy and transformation will be invaluable as BNP Paribas Asset Management continues to enhance its digital capability.“
