- The company is the thirteenth to join BME's growth markets so far this year
BME Scaleup welcomed Eolo Toys today. The traditional bell-ringing ceremony held at the Madrid Stock Exchange Palace featured Alex Prieto, the company’s CEO and co-founder, who was accompanied by Susana de Antonio, director of primary markets at BME.
The company, which is the thirteenth to debut this year on BME’s growth markets, set its initial price at 2.60 euros per share, implying a total valuation of 15 million euros.
“The high number of listings we are seeing demonstrates that capital markets are becoming increasingly accessible to small and medium-sized enterprises. Companies from a wide range of sectors now know that BME offers them a way to finance their projects, gain visibility, and embark on new stages of growth. It’s always great news when a company decides to list on BME, and it’s even better when it’s a company like Eolo: creative, approachable, unique, and with strong international potential,” explains Susana de Antonio, director of primary markets at BME.
For his part, Alex Prieto, the company’s CEO and co-founder, emphasized that “Eolo Toys’ inclusion in BME Scaleup marks the beginning of a new phase of growth for the company. For nearly 50 years, we have demonstrated our ability to identify trends, adapt quickly, and turn opportunities into business. Now we want to accelerate that model, maintaining a lean and scalable structure, and investing in innovation, private labels, technology, international expansion, and new growth opportunities. Our goal is to continue building an increasingly global, profitable, and relevant company within the toy industry, creating sustainable value for our shareholders with a long-term vision.”
The company, which has Renta 4 Corporate as its Registered Advisor, has begun trading under the ticker symbol “SCEOL.”
Eolo Toys is the parent company of a multinational group with nearly five decades of history and extensive experience in the creation, design, development, and marketing of products related to toys, entertainment, and active leisure. The company operates in more than 55 countries and reaches over 33,000 points of sale through an extensive sales network. With 25 proprietary brands and 18 patents, Eolo Toys has built a distinctive, agile business model based on a flexible structure that combines innovation and in-house product development with a just-in-time production system and a well-established, far-reaching international distribution platform. This combination enables the company to identify opportunities, respond quickly to market changes, and, at the same time, accelerate the launch of new products, which are characterized by their innovative and surprising designs.
The Eolo Toys Information Memorandum is available on the BME Scaleup websiteopens in a new tab, where you can find all the information regarding the company and its business.
BME’s growth markets (BME Growthopens in a new tab and BME Scaleup) are aimed at small and medium-sized enterprises. In 2025, these markets welcomed 14 new companies and now have more than 150 listed companies that raised 605 million euros last year through 105 capital increases. BME offers alternatives for every type of company, from those in the early stages of formation, through the preliminary steps in the Pre-Market Environmentopens in a new tab, to the growth markets, and finally to the Stock Exchange for large companies. Among the advantages of accessing capital markets for small and medium-sized enterprises are financing, reputation, visibility, a boost to inorganic growth, and greater ease in attracting and retaining talent.
You can view photos of the bell-ringing ceremony at this link.
