Bloomberg Markets magazine will premiere the Bloomberg Markets Global Investor Poll in its June 2014 issue, a survey of 1,000 Bloomberg Professional service users from around the world, representing the most influential bankers, traders, money managers and financial executives. The June issue is forecast to be up 30% in advertising pages, a reflection of the poll’s appeal.
With more than half the surveyed terminal subscribers based outside the United States, the Bloomberg Markets Global Investor Poll promises to be the most wide-reaching up-to-date reading of where the money will be made in 2014.
In early May, the Global Investor Poll results will be showcased across a variety of media platforms. The centerpiece will be a live roundtable discussion among the world’s most prominent investors moderated by renowned Bloomberg journalist Tom Keene. Poll results will be featured in both Bloomberg Markets magazine’s June issue and its accompanying Bloomberg Markets+ iPad app, Bloomberg’s own social media community Bloomberg Currents, and Bloomberg’s highly-trafficked Facebook and Twitter feeds. Video highlights from the Global Investor Poll roundtable will be available on all platforms.
The Bloomberg Markets Global Investor Poll topics will include:
• GLOBAL ECONOMICS: A close view of the global economy and various countries/regions: are they deteriorating or improving? How they ranks risks to the global economy and the economies that are likely to offer the best and worst investment returns.
• WORLD LEADERS AND CENTRAL BANKERS: Respondents will be asked how the policies of various world leaders are affecting the investment climate, including whether they have favorable or unfavorable views of various leaders and central bankers.
• ASSET CLASSES: Respondents will offer their opinion on the relative attractiveness of equities, fixed income, commodities, real estate, gold, foreign exchange, and others.
• ISSUES OF THE DAY: These may include financial regulation, country monetary policy, global climate change, emerging market instability, current Fed tapering, Chinese bank stocks, country political unrest and its implications, and the emergence of alternative currencies.
The Bloomberg Markets Global Investor Poll went out into the field on April 22, 2014 and was conducted by Selzer and Company.