Ahmed El-Sheikh, Chairman of The Egyptian Exchange (EGX), held a conference attended by Heba El-Serafi, Vice Chairperson of EGX, alongwith several EGX senior executives. The event gathered numerous media professionals to discuss EGX’s media engagement strategy. Extensive discussions took place, focusing on exchanging ideas to determine the most effective methods for accurately and efficiently conveying EGX’s message to the public.
EGX team showcased recent updates and developments within the organization and proposed collaboration frameworks with the media to achieve desired outcomes. Media professionals responded positively to the proposed message, sharing their insights in a friendly and constructive atmosphere.
El-Sheikh stated, "EGX considers purposeful business media a cornerstone of its strategy to promote financial awareness. We view economic and business media professionals as partners in our achievements and those yet to come. Therefore, we are keen to hold regular meetings with them to discuss the latest developments as well as awareness and promotional plans within the framework of the effective community dialogue pursued by EGX." He added, "This conference aims to refine EGX's proposed media message and develop a joint communication strategy with media professionals to spread financial literacy and awareness among market participants and the general public."
El-Serafi emphasized, "The integration between EGX and business media is crucial for the system. Raising financial awareness and literacy positively impacts market stability."
Participants from the EGX included Ayman Farouk Taha, Advisor to the Chairman; Doaa Khedr, Vice Sector Head — Listing, Ahmed Nabil, Vice Sector Head — Membership, Marwa El-Baz, General Manager - Public Relations, Financial Literacy, and Marketing, Hesham Ibrahim, General Manager - Disclosure and Governance, and Dr. Mostafa Sanger, General Manager - Surveillance.
The attendees agreed on a general framework for the proposed media message, emphasizing the importance of highlighting EGX's role in the economic system, the benefits of listing on EGX, and its crucial role as an effective platform for financing and investment. They also focused on correcting misconceptions, promoting a culture of cumulative savings and investment, and guiding investors to verify information by relying on credible sources, particularly EGX's disclosures.
The discussions underscored the importance of spreading awareness among the financial market community about the critical roles of internal audits, risk management, and governance in protecting companies from harm or losses due to violations or unethical practices. EGX's role in collaborating with companies to achieve these objectives was also highlighted.
Participants concluded by encouraging and supporting media professionals to engage in EGX's awareness, educational, and promotional efforts through appropriate media coverage. Additionally, they emphasized showcasing the success stories of listed companies.
Regarding news formulation, the consensus was to use market indices to reflect market trends instead of market capitalization and to avoid misleading terms such as "the stock market gained or lost." The discussions also emphasized the importance of responsible communication during crises.
