American Stock Exchange Launches Nine New Intellidex Indexes - Part Of New Agreement With Revere Data LLC To Use Proprietary Databases And Classification System

The American Stock Exchange (Amex) announced today the launch of the first nine Industry Group Intellidex Indexes as part of a new agreement with Revere Data LLC. These indices will more than double the number of Intellidex Indexes calculated by the Amex. These Intellidex Indexes are calculated using a modified, equal-dollar weighting methodology, which is applied to 30 stocks selected from targeted industry universes based on Revere Data's proprietary research. They are designed to identify stocks from a given market segment that have capital appreciation potential using the Amex's proprietary Intellidex stock selection and portfolio construction methodology. Eligible companies are ranked quarterly, based on criteria including fundamentals, valuation, timeliness and risk factors - which then are selected based on cumulative score.

Robert Tull, Vice President of New Product Development, at the Amex, said, "We are excited to be able to use Revere Data's information and classification system as well as its screening tools in developing Intellidex Indexes. These new indexes are the first Industry Group Intellidex Indexes that we will be introducing as part of our new relationship with Revere Data. Revere Data's extensive research on the product and market categories allows us to create customized industry universes to enhance the Intellidex model and selection process."

"We are pleased to be working with the American Stock Exchange and appreciate its recognition of the value of our comprehensive research database as well as the ease of use of our products," said Revere Data CEO Glen Wolyner. "Our goal is to make it easier for the end user to select stocks or pools of stocks that accurately reflect defined parameters - in this case as a tool for the Amex to create ETFs like the Industry Group Intellidex Indexes."

The new indexes include: Dynamic Pharmaceutical Intellidex Index (Symbol: DZR); Dynamic Biotech & Genome Intellidex Index (Symbol: DZO); Dynamic Food & Beverage Intellidex Index (Symbol: DZF); Dynamic Leisure & Entertainment Intellidex Index (Symbol: DZL); Dynamic Media Intellidex Index (Symbol: DZM); Dynamic Networking Intellidex Index (Symbol: DZN); Dynamic Semiconductor Intellidex Index (Symbol: DZE); Dynamic Software Intellidex Index (Symbol: DZC); and Dynamic Hardware & Consumer Electronics Intellidex Index (Symbol: DZH).

Revere's research provides a detailed analysis of business sectors in which companies compete. Instead of using the typical top-down classification system where each company is assigned to a single broad category, the Revere Hierarchy works from the bottom up by mapping companies to multiple, highly-specific Product Levels based on their actual products. The Hierarchy's 12,000 Product Levels then roll up into an easily navigable structure of Product Groups, Sub-sectors, Sectors, and Industries. Revere classifies companies based on revenue generated in a particular sector, product line, or service in order to include all players in a given market.

The previous eight Intellidex Indexes served as benchmark indices for exchange traded funds offered by PowerShares Capital Management. PowerShares is becoming a premier provider using the Intellidex indices as core products. Powershares is expected to introduce ETFs based on these Intellidex Indexes in the near future, pending regulatory approval.