According to the listing prospectus, 3,700,000, or 24% of the total 15,146,559 outstanding registered shares, will be publicly placed in connection with the IPO. All 3'700'000 of the publicly offered shares were part of a capital increase associated with the IPO.
e-centives Inc., headquartered in Bethesda, Maryland, is an online direct-marketing organisation that enables other companies to access online consumers via Internet portals and thus market products and services to those potential buyers in a targeted fashion according to their own preferences. e-centives makes available the necessary infrastructure for these activities and consequently integrates the marketing companies, portals and consumers.
e-centives was founded in 1996 and currently employs approximately 100 individuals and earns revenues primarily from the targeted delivery of marketing matter on behalf of the selling companies.