Tradar, a leading provider of portfolio management and accounting solutions to the buy-side globally, has added an impressive 30 clients to its valued customer base in the last 9 months. In this period, Tradar has won business across its key regions of Europe, the US and Asia. The notable growth has been seen across its diverse user community, which ranges from niche hedge fund start ups to ETFs and larger pension fund managers.
This news comes at a time when industry analysts predict that European Fund Managers are likely to spend more on portfolio management systems resulting from a shift towards defined contribution pension plans. Moreover, hedge funds in all regions are increasing operational transparency as they see increased investment and therefore trading activity. In anticipation of this, Tradar has developed and launched, Insight 4.0™, which enhances the accounting, compliance and order management functionality of Tradar’s solution.
Gerry Gualtieri, CEO, comments on this strengthening market, “The combination of the buy-side’s regaining of confidence, along with an increased focus from regulators and clients alike on transparent reporting requirements, means that asset managers seek technology that allows them to be truly effective. Automating portfolio management and accounting processes to cut costs and reduce risk not only increases efficiency but also reassures investors. The market tells us that automating key processes with a functionally rich and reliable portfolio management system is something most asset managers require.”
These new clients are acquiring Tradar’s solution not only from a functionality perspective but also on the basis of its scalability, low total cost of ownership, the ease of implementation and integration with other third party systems. The light footprint of Tradar’s technology does not compromise on its ability to improve decision making, reduce error and operating risk, lower operating costs and enhance client service.
While seeking to grow as a business, Tradar remains focused on developing its technology and related support services for its existing customer base, at the same time retaining the core integrity, functionality and performance of the solution it has built up since 1997.
Gerry Gualtieri highlights, “Our clients are always our core priority. We have exceptional people and robust technology servicing our customers. We have built the business on the basis that software is not enough and pride ourselves on our uncompromising approach to service excellence. We have seen a huge upsurge in international demand for our solution as fund managers demand intuitive solutions, with robust functionality and flexible reporting capabilities. This was reinforced when we attended SIFMA in New York a few weeks ago where the interest around our product and company as a whole was extremely rewarding to witness.”