Companies and asset managers are looking for more effective ways to interact directly with their investors under regulatory changes, such as MiFid II. With markets becoming more jittery, investors are also seeking more effective real time channels of engagement.
That represents a big challenge and additional expense. But all that is set to change, with the launch of UK--based Senasen, a FinTech, on September 17th.
Its new platform enables companies and asset managers of all types and sizes to profile themselves and interact directly with their current and potential investors.
Unlike other platforms, Senasen provides customised functions for each user type, allowing users to meet a variety of their needs.
Senasen founder and CEO, Blair McPherson said “Companies and asset managers have a great deal of investor--focused content but they sometimes struggle to get it into the right hands. Recent high--profile cases have demonstrated that social media isn’t an appropriate channel for this type of conversation”
That’s where Senasen comes in: it is providing a technological solution to an unsolved problem.
McPherson added, “We’re not restricted to one sector or industry, or one set of market participants. Our vision is to create the biggest global network of companies, asset managers and investors – removing unnecessary barriers and taking engagement to a higher level.”
Senasen plans to extend the platform to Canada and the US later this year, and key Asian markets in 2019.
The company’s management team has extensive experience in the asset management and banking sectors. It is advised by Professor Amin Rajan, CEO of CREATE Research and Herbie Skeete, MD of Mondo Visione.
Building on this expertise, Senasen will continue to innovate and enhance its product over the years ahead and has ambitious plans already underway.