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Research Reveals Poor Understanding Of Blockchain Amongst Senior Business Executives

Date 22/01/2019

  • Despite this, institutional investors expect companies to dramatically increase their investment in this technology over the next few years
  • Banking/ finance is widely seen as the sector that will be transformed the most by blockchain  
  • 39% of investors believe the impact of blockchain on banking could be as big as that of the internet on the media

New research amongst institutional investors from the Global Blockchain Business Council (GBBC) - the leading association for the blockchain ecosystem - reveals 63% believe senior executives at large established businesses have a poor understanding of blockchain.  Only 7% described their understanding as ‘good’, with the remainder describing it as ‘average’.

According to the research, 76% of professional investors interviewed don’t feel senior executives at large established businesses are particularly committed to blockchain, but overall they expect global spend on blockchain technology to increase by 108% this year. Over one in 20 (6%) anticipate spend in this area will increase by more than 200% during this time period.

When it comes to which sectors professional investors believe blockchain will have the biggest impact on over the next five years, 69% cited financial services and banking, followed by 45% who said digital identity, and 34% who said healthcare.

Building on this, when asked which sectors will see the biggest increase in the usage of blockchain over the next two years as opposed to just exploring and researching its potential, 33% of institutional investors expect to see a ‘dramatic’ increase in the use of this technology over this time period within financial services and banking, with a further 41% anticipating a slight increase.

The corresponding figures for digital identity - the sector investors expect to see the second largest impact - are 20% and 38%, and for healthcare, which is expected to see the third biggest impact, they are 16% and 37%.

How investors see the level of application of blockchain technology within organisations in the following sectors changing over the next two years

Sector

Increase dramatically

Increase slightly

Stay the same/decrease

Don’t know

Financial services/Banking

33%

41%

15%

11%

Digital identity

20%

38%

23%

20%

Healthcare

16%

37%

32%

15%

Retail/shopping

16%

33%

35%

16%

Travel/transport

15%

29%

39%

18%

Energy/utilities

13%

33%

39%

15%

Manufacturing

13%

17%

52%

17%

Government services

11%

33%

37%

19%

Entertainment/media

8%

26%

47%

18%

Voting

7%

31%

39%

23%

Education

2%

20%

58%

20%

 

Sandra Ro, CEO of the GBBC, said: “Our research suggests there is still a huge task ahead for the blockchain industry to educate senior executives at large corporations about the benefits of this new technology.  Despite this, investors still expect companies to invest huge amounts of money into how they can capitalise on blockchain, but they anticipate it will vary greatly between different sectors.  Indeed, our research reveals that 39% of professional investors believe blockchain will do to banking what the internet did to media.”

Background:

About the research

71 institutional investors (including private equity, hedge funds and pension funds) from around the world were interviewed by the market research company PollRight during December 2018 and January 2019.